New Facebook Application for Sony Ericsson C510 Cyber-shot Phone
SONY Ericsson Mobile today launched a new Facebook™ application for their latest C510 Cyber-shot™ . The new phone features a “zero-click” mobile access to Facebook ™.
Awaiting the media frenzy for the FaceBook enabled C510
It can be truly addictive if you can always be “connected” to access and interact with your Facebook account. So, Sony Ericsson Mobile’s PR agency Hill & Knowlton (H&K) devised an interesting way to get across the message to the media. They devised a game a la the Amazing Race come Treasure Hunt. It is actually an ingenious way for H&K to spread the word. Just imagine the audience that Sony reached out to by tapping onto the 20+ Facebook accounts. Especially true for some of those attending with 1,000 or more FaceBook friends.
Bloggers United Group (BUG)
There were four groups of between 5 and 7 players and the C510 was used live with Facebook. The frequent updates we tracked and timed and the group that finished the assigned tasks the fastest with the least amount of mistakes walked away with a new mobile phone.
Connected to Facebook with the Sony Ericsson C510
Group 4 emerged the victors! Geez, I’m in Group 4…the guy behind the camera.
Victorious BUG recouperating after the mad dash through VivoCity
I’ve got a nice new shiney C510 of the black variety. Now to figure out what to do with it because I don’t want to be sucked into the Facebook vacuum. Be aware that in order for the mobile access to function with the C510 you’ll need a mobile broadband account. I’m not exactly sure what kind of bandwidth transfers you’ll incurr because I am not privy to the data being transferred. So, be careful if you do not have one of those unlimited mobile broadband accounts. You may get a whopping surprise after FB’ing for the entire month.
Box Contents for the Sony Ericsson C510 Cyber-shot
The phone has a host of innovative features:
- 3.2-megapixel camera with protective sliding lens cover
- SmileShutter ™
- YouTube enabled
- Face Detection
- Auto Focus
- Auto Rotation – featuring an accelerometer that switches the phone display from portrait to landscape.
- International travellers and users will be happy to know the phone has pretty decent connectivity.
- Supports GSM/GPRS/EDGE 900/1800/1900 and UMTS/HSPA2100.
- Suggested Retail Price S$448 without contract in Singapore
Initial Impressions
- Why leave out Wi-Fi support? Broadband charges are going to catch some newbies off guard
- The unit is candybar (more muesli bar) sized
- weighs less than the muesli bar – 92 grams
- Nice 2.2-inch LCD display
- Camera portion does not have an image stabiliser
- Not a xenon flash on camera portion leaves night shots in the dark
Stay tuned for more indepth coverage of the Sony Ericsson C510 Cyber-shot.
UPDATE: I forgot to mention that existing owners of a C510 can contact Sony Ericsson Customer Support by calling +65 67440733
Nice meeting you Chester! It was a great experience with all the running
Do you mind me using the pictures? Will credit 
Hi Chester! nice to meet you at the media event! we had so much fun facebooking on the move while playing the “amazing race” (we are actually running!)
I am looking forward to my SE C510 when it delivered to my house next week.
By the way, can i add your blog address link in my blog?
The C510 Cyber-shot Phone looks nice and neat feature having easy access to Facebook. Too bad Canada doesn’t have this phone. but we do have the k810i that has 5Mega Pixel Camera. I agree about why leave Wi-Fi out!!
but still for 3.2 mp camera takes alright photos
Hihi! Nice meeting you yday. Having fun with the phone?
It was really amazing race day yesterday at the Sony Ericsson Mobile event. I’ve been playing with my phone a little so that I can complete a product review. The wife has been eyeing it to replace her trusty old K800i. She didn’t quite like the bulge at the back of the K800i and since the specs are about the same with the C510 she’ll be happy. Wonder if I should stop myself from getting her the red Nokia E71 for her birthday this month?
Nice meeting you yesterday.
Go BUGs! Haha…